Results
Measured in admissions.
Rankings and traffic are signals. Admissions are the result. Here is exactly how we connect a single search to a single admission, and how we report it.
What we track
Eight numbers that tell the truth.
Organic calls
Calls from organic search and map listings, tracked to the page that drove them.
Form leads
Contact and insurance verification forms submitted from organic visits.
VOB requests
Verification of benefits requests that started with a search.
Admissions
Organic leads your intake team admitted, matched with you each month.
Cost per admission
What each organic admission costs you, compared with paid channels.
Map-pack coverage
How much of your service area sees you in the top three map results.
AI visibility
How often your center is named in AI answers for your core questions.
Revenue keywords
Rankings for the searches that actually lead to calls.
Attribution
How we prove what SEO is worth.
Tracking numbers on your site and profiles show which pages and listings drive calls.
Contact and VOB forms record the page and source behind each lead.
Each month we match organic leads with your intake records to confirm admissions.
You see admissions and cost per admission, not just clicks.
Your monthly report
One page. The numbers that matter.
Every report opens with the scorecard, then explains what moved, why it moved and what we are doing next month.
- Scorecard of the eight core numbers
- What we shipped this month
- Wins, losses and what we learned
- Priorities for next month
| Metric | Where it comes from | Why it matters |
|---|---|---|
| Organic calls | Call tracking | The first sign SEO is producing patients |
| Form and VOB leads | Form tracking | Shows intent to start treatment |
| Admissions from organic | Your intake records | The outcome that pays the bills |
| Cost per organic admission | Spend divided by admissions | Compares SEO with every other channel |
| Map-pack coverage | Geo-grid tracking | Local visibility across your service area |
| AI answers naming you | Monthly AI testing | Visibility in the newest search channel |
Leading indicators
Early signals.
- Technical issues fixed
- Pages published and improved
- Rankings and map-pack coverage
- Visibility in AI answers
Lagging indicators
The outcome.
- Organic calls and forms
- VOB requests
- Admissions from organic search
- Cost per organic admission
FAQ
Questions about reporting.
Do you guarantee rankings?
No. Nobody controls Google’s rankings, and any agency that guarantees them is not being honest with you. We commit to the work, the reporting and the transparency.
How do you know which admissions came from SEO?
Call and form tracking attribute each lead to its source. Each month we match those leads with your intake records so the admissions number is real.
What if our intake team does not track sources?
We help set that up. A simple source field in your intake process is usually enough to start.
Can we see the raw data?
Yes. Your analytics, Search Console and call tracking data stay available to you, and the scorecard shows exactly where each number comes from.
Want numbers like these for your center?
The free audit gives you a baseline, so progress is easy to measure from month one.